Indoor Wayfinding

Reimagining mall navigation with location-aware indoor UX.

Clients: Reem Mall & VNGRS

Period: 8 months (Contracted Consultancy)

Services: UX/UI Design, Prototyping, Design System

Project Overview

The modern mall is no longer just a collection of retail stores—it’s a multi-layered, experiential hub that blends shopping, dining, and entertainment. However, navigating these complex environments can often be frustrating. In collaboration with VNGRS, I helped design a next-gen indoor navigation system tailored for Reem Mall, addressing this core problem with a seamless, location-aware digital experience.

Key Challenges

  
      Difficulty finding specific stores, amenities, or exits
    
      Static directories and signages lacking real-time feedback
    
      Frustration due to multi-level layouts
    
      Accessibility limitations for visitors unfamiliar with the venue

Side-by-side mobile phone screens displaying a map and location services settings interface.

Solutions

We developed an indoor navigation experience designed for maximum clarity, speed, and adaptability:

Smart Wayfinding: Real-time indoor positioning with turn-by-turn guidance.

Searchable Directory: Find stores, brands, or amenities instantly.

Store Details: See hours, contact info, and directions.

A series of smartphone screens displaying a navigation app interface. The flow starts with location and Bluetooth settings, then moves to a map view. A search function is used to find "Starbucks," followed by navigation directions to the destination.

Impact

Since implementation, the navigation solution has been rolled out in multiple malls. Results include:

  
      Reduced average time-to-find
    
      Higher visitor satisfaction
    
      Increased in-store foot traffic
    
      Positive operational feedback from management

This is more than a UI project—it’s a step toward redefining retail spaces with human-centered design and scalable technology.

What They Say

I’ve had the chance to work with visionary leaders and passionate builders. Here’s what some of them had to say.

  I think Kudret is a great teammate with a unique personality of perfectionism which adds to the diversity of the product team.
    — Berkman Çavuşoğlu, Partner at Linktera

    Kudret is a very dependable design partner. His ability to evaluate both current and ideal states made complex decisions simpler.
    — Kıvılcım Hindistan, CTO at Sürat Kargo

    Kudret’s design systems helped us reduce front-end dev time by nearly 30%. His handoffs were so well-structured that iteration cycles dropped significantly.
    — Emre Büyüközkan, CTO at Flick

    Kudret handled the end-to-end design process in a complicated project and took action on many overlooked areas.
    — İsmail Şahan, CTO at Momentup

    Kudret is an excellent person, a good friend, and a really good mentor. He was a pleasure to work with and I learned a lot from him. He deserves all the best.
    — Oğuz Atılan, UX/UI Designer at GT