Kudret KeskinTR
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Fintech product

Payify: a fintech platform for personal finance and a digital wallet

It was designed from scratch: plain, scalable, and secure.

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Client
Linktera
Role
Solo, end to end
Period
12 weeks
Scope
UX/UI, prototype, marketing site, mobile, portal
Payify web portal on a tablet, with accounts, balances, and a transaction list
Web portal: accounts and transactions
Three Payify phone screens: a brand splash, a login form, and a profile with an account limit
Mobile app

Problem

Trust from the first screen.

The challenge was a financial product that feels modern, secure, and intuitive from the first touchpoint. Trust, speed, and clarity had to be present on every screen, especially in onboarding and transactions.

This was a solo project. I led the UX and UI from end to end, including onboarding, transaction flows, and KYC. The product was a white-label solution tailored for Linktera.

Approach

Compliance, with less friction.

The work reduced friction while meeting fintech compliance. People could understand the product and start using it right away. KYC and transaction limits sat in a minimal, user-first interface.

Linktera is a long-term partner. On this work I was the design and product partner. The design partnership has run for 5 years.

From kickoff to launch, the work stayed remote and async-friendly.

Output

An MVP in 12 weeks.

The MVP was delivered in 12 weeks. It included the flows, the UI components, and a small design system so the product could scale later.

The work covered the web portal, the mobile app, the brand and visual identity, and the marketing site.

  • UX research and user flow mapping
  • Design system
  • Web portal and mobile app design
  • Brand and visual identity
  • Marketing site design

Marketing site

A site for early interest.

The marketing site was built on Squarespace, so it could go up quickly and stay on brand. It was mobile-first and built for conversion. Clear structure guided visitors toward sign-up and the contact form.

Payify marketing homepage in Turkish, headline for an electronic money and payment platform, with the web portal on a tablet and a profile screen on a phone
Marketing homepage
Payify marketing page with the homepage block and a reasons list under the heading Neden Payify
Homepage and reasons
Payify marketing page in Turkish listing easy setup, integration, custom web and mobile software, and scalable infrastructure, with a laptop and phones
Setup and features
Payify marketing page listing a digital wallet, transfers, virtual POS, invoices, money orders, and open banking, with two phones and marks for Parakolay, Starpay, Rubikpara, and 1000pay
Features and marks
Payify contact section with a form for name, email, and message, plus offices in Istanbul, Dubai, and the United States
Contact and offices
Payify company page in Turkish about digital transformation, consultancy, and systems integration, with SAP and SAS marks and maps of Bahrain, Qatar, Ukraine, and the United Arab Emirates
Company page
Payify marketing page listing modules for mobile and web, an e-money account, customer management, virtual PF, transfer, invoice payment, money order, reporting, and an API library, with a laptop and a phone
Product modules

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